Clik here to view.
A Detailed Analysis of the Fancorps User Base [Infographic]
Since officially launching in 2008 more than 275 thousand brand ambassadors have joined a Fancorps community. We've learned a lot from them and even more about them along the way. It's quite...
View ArticleFacebook User Types. What Kind are You?
Now that over half of Americans are on Facebook, it's time to take a good, hard...and fun look at what types of people you really have in your list of "Friends." ..and of course, time to take a look...
View ArticleClik here to view.
Twitter follows Google+ with new Brand Pages. Does Anyone Visit Them?
Last week marked a number of highly publicized changes in social media. At the top of the list was a new version of Twitter, which for many has taken over their account by now. Among the many tweaks...
View ArticleClik here to view.
55% of Brand Ambassadors Prefer Facebook
This is great news for most brands that have focused the majority of their social marketing efforts on Facebook rather than the runner ups. It's obviously not smart to ignore any social media site...
View ArticleClik here to view.
Brands Need to OWN Their Fans, Not RENT Them
Most marketing experts will tell you that the most valuable piece of data a brand can acquire from a consumer is an email address. And I could not agree more.An email address is the ultimate digital...
View ArticleClik here to view.
Bold Prediction: Facebook Will Be Irrelevant by 2015
By 2015 Facebook will be completely irrelevant and big name brands will be scrambling. Now that I type it out maybe it's not even really that "bold"?Nothing lasts forever, and in the case of social...
View ArticleClik here to view.
Are Your Brand's FB Tabs Optimized for Timeline?
Looking at popular brands' Facebook pages, you might notice some dismal failures at properly implementing Facebook's new Timeline design. (Note that these have all been pushed live as of the March...
View ArticleClik here to view.
Engagement on Facebook is the Real Deal, But it's Only a Starting Point
There is no denying the size and scope of Facebook. As it approaches one billion users by the end of this year there is little doubt that brand marketers will continue to expand upon the marketing...
View ArticleClik here to view.
Is Facebook Desperate? Will LinkedIn Outlive it?
A recent article by Geoffrey James on Inc. has sparked some great conversation and really got me thinking whether or not Facebook's recent $1B acquisition of Instagram was a truly strategic move or a...
View ArticleClik here to view.
Facebook's Promoted Posts Put to the Test
In the past week or so Facebook has rolled out a few new features that will greatly effect brand marketers and their ability to push content and information to their Likes. The first, is a simple one...
View ArticleClik here to view.
Is Facebook Holding Your Brand's Fans Hostage?
There is no shortage of research surrounding the many methods of advertising Facebook provides to brands looking to expose their Pages/Posts to a wider audience. Sponsored Stories, Reach Generator,...
View Article
